September 16, 2010

|to maintain a healthy level of insanity|

Something that I found pinned to my bookshelf. Here's to laughter being the best medicine:



  1. At lunch time, sit in your parked car with sunglasses on and point a hair dryer at passing cars. See if they slow down.
  2. Page yourself over the intercom. Don't disguise your voice.
  3. Everytime someone asks you to do something, ask if they want fries with that.
  4. Put decaf in the coffee maker for 3 weeks. Once everyone has gotten over their caffeine addictions, switch to espresso.
  5. In all the counterfoils of your cheque book, write "for marijuana."
  6. Skip down the hall rather than walk and see how many looks you get.
  7. Order a diet water whenever you go out to eat, with a serious face.
  8. Specify that your drive-through order is "to go."
  9. Sing along at the opera
  10. Five days in advance, tell your friends you can't attend their party because you have a headache.
  11. When the money comes out the ATM, scream "I won, I won!"
  12. When leaving the zoo, start running towards the parking lot, yelling "Run for your lives! They're loose."
  13. Tell your children over dinner, "Due to the economy, we are going to have to let one of you go."
  14. Pick up a box of condoms at the pharmacy, go to the counter and ask where the fitting room is.
I hope you laughed. xoxo

September 13, 2010

| bodoni love affair |

I thought it would be a nice idea to add some of the work that I've worked on during my first year at AAA. Bare in mind when you're taking a look see that all the type, imagery and basically everything is hand rendered, traced or drawn. Painstakingly I sit every Thursday night before deadlines, hand tracing qualifying lines and logos, pay off lines etc. Though, I have found a strange love for letters and typography in particular. One typeface (note non creatives: typeface; not font) that I have absolutely fallen in love with is a serif typeface called Bodoni, existing way back when block printing was still being used. Unfortunately, I have to bow down to Helvetica and Gill Sans every once in a while, but my love affair will still continue with Bodoni.



This is one of the first logos that we designed with an emblem. Mine was for an elegant country farmstall. The typeface is Bodoni, incase there was doubt.




This is a t-shirt design that was designed for an environmentally friendly company. 
"No Ice. No Life."


This was a skills brief when we first started working on typography. We had to create a type monster.



This is not the finished product, but basically we had to build a 3D object and apply a pattern that we designed earlier on in the year. The concepts obviously had to fit.

I can't really seem to find the rest of the works right now, some of them haven't been photographed yet, but they will be at the end of year exhibition, and then I'll be sure to add them.

Unfortunately, I can't go into too much depth about what it is that the concepts are or the specifications for the brief, as other schools steal, and ad agencies who are cheap, steal too. It's a shocking world. 

I promise, there is some more stuff that is far more intriguing than these, but this was all I could find for now. At the moment, we're working on corporate identity. I'm quite enjoying it.

September 10, 2010

[first in line]

The first post. Some would still ask what a blog really is, others are far away into the social networking and blogging world. So, therefore, I thought I'd give it a try and see where things take me.


I must admit, there's something eerie about writing into thin air (really); who reads it? Who cares? I guess I'll find out shortly.


As I have mentioned in my bio box, I am currently a student at AAA in Cape Town, South Africa. [All design students note: Helvetica was one of the few choices I had at choosing an appropriate typeface. Coincidence, I think not] We are nearly finished with first year, and what a climb its been. All the work of the first years is done by hand; no computers allowed. Some would call it ingenious, others are slaves to their Apples and wouldn't know what to do without the fruit. I've really enjoyed the year so far even although its been a little rough at times (which could be a huge understatement).


My other love is photography and make up artistry. I plan on furthering my photography skills in the next while, and I already have a Diploma in International Hair and Make Up Artistry which stands me in rather good stead for the industry I'm running towards.


I've had this template sitting here for a while, I was waiting for the right moment to update it, and what better a time than after handing in a logo for a corporate identity brief and not having enough cap to last the whole month anyway. Those international visitors, ignore the latter part of the last sentence.


Anyway, it's the weekend. Enough said.